Tuesday, October 21, 2008

Always Learning...

This last week, Thursday, Friday and Saturday to be exact, I received a great business lesson. My friend, Marcia at Cottage Jewel, invited me to participate in a craft boutique. Though I had just 3 days to prep, I jumped at the opportunity because I've wanting to be in a couple of boutiques this holiday season. Since most all my creations are personalized I just needed to put together a display board or two, set out my portfolio and business cards and I'd be good to go.

Here's my little display.

I did some cards to hand out so people could shop on line if I didn't the chance to talk with them at the show.

So far, so good...

I had a nice time. Met some wonderful people. Had many laughs with Marcia. And sold one pack of $3 gift tags. Oops! What happened?

This boutique has been going on for 20 years with many of the same sellers. Why such dismal sales for moi?? Here's the lesson part. I forgot to ask who the target market was for customers. Here are a few photos of other sellers' goods.

All perfectly nice items, handmade from lovely women and all in a completely different style than mine and all ready to be bought on the spot.

Lesson learned: Research, research, research the venue before committing.

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